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Comércio e Industria - Novidades


Domingo, 06 Outubro 2019 08:37 | Actualizado em Domingo, 02 Agosto 2020 04:44

The first ever high-rise speed loop set up in the French capital

CUPRA goes sky high on a Paris rooftop race track

  • The brand wins the heart of Paris with a very special driving event
  • The CUPRA Ateca soars over the French capital with Mattias Ekström at the wheel
  • CUPRA doubles its sales in France, one of the brand’s five fastest growing markets
  • The brand now has 235 CUPRA corners worldwide


After presenting the CUPRA Tavascan Concept at the Frankfurt International Motor Show (IAA), CUPRA headed to Paris to organise a very special driving event. The brand set up a race track on a rooftop in Paris and named the unique event "CUPRA: THE ROOFTOP DRIVING EXPERIENCE".


The rooftop of the Expo Porte de Versailles Parc des Expositions exhibition centre was the backdrop of the first high-rise speed loop ever set up in the French capital. All guests had the chance to enjoy the 300 hp of the CUPRA Ateca and a unique immersive experience with panoramic views of the Eiffel Tower. With this event, CUPRA took its racing DNA to new heights in the city of Paris.


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