This week the third generation SEAT Leon has achieved the million units sold mark since its launch in 2012. SEAT's top-selling car was presented at the Paris Motor Show that year and shortly after reached the market with a completely renewed design. Thanks to the "formula Leon", based on design and functionality, the Leon became the most widely sold model in the SEAT range, overcoming the dominance held by the Ibiza for the previous 30 years.
Designed, developed and produced in Martorell, the current generation Leon has been built on the Volkswagen Group's modular MQB platform since the beginning. This platform involved an investment of 800 million euros at the time and meant an unprecedented leap in terms of technology. With the Leon, production quality increased in line with the Group standards, and furthermore, it has consolidated 1,600 direct jobs at the factory and more than 6,000 in the auxiliary industry.