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Mundial - TCR


Quarta, 28 Agosto 2019 20:56 | Actualizado em Sexta, 07 Maio 2021 12:14

The Swedish champion will pilot the brand’s electric racing strategy

Mattias Ekström becomes CUPRA high voltage ambassador

  • The multiple awarded touring car racer will be the CUPRA e-Racer official driver
  • Ekström will be presented at the CUPRA stand in the IAA Frankfurt International Motor Show
  • CUPRA goes all-electric with its new e-ambassador and the CUPRA Concept


To continue driving the future of motorsport, CUPRA has signed Mattias Ekström as the new e-ambassador of the brand. The Swedish racer joins the Tribe to lead CUPRA’s electric racing strategy. Besides, Ekström will become the CUPRA e-Racer official driver.


The special car division from SEAT and the Swedish pilot’s alliance embodies the spirit of motorsport innovation. While CUPRA is pioneering the racing world with the CUPRA e-Racer, the first-ever electric touring car, Ekström has mastered different forms of competition such as the FIA World Rally Cross Championship, where he created his own team.

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