|The Swedish champion will pilot the brand’s electric racing strategy
Mattias Ekström becomes CUPRA high voltage ambassador
To continue driving the future of motorsport, CUPRA has signed Mattias Ekström as the new e-ambassador of the brand. The Swedish racer joins the Tribe to lead CUPRA’s electric racing strategy. Besides, Ekström will become the CUPRA e-Racer official driver.
The special car division from SEAT and the Swedish pilot’s alliance embodies the spirit of motorsport innovation. While CUPRA is pioneering the racing world with the CUPRA e-Racer, the first-ever electric touring car, Ekström has mastered different forms of competition such as the FIA World Rally Cross Championship, where he created his own team.