BIG IMPACT: WTCR OSCARO ACHIEVES HALF-SEASON SIGNIFICANT FAN ENGAGEMENT ACROSS ALL MEDIA PLATFORMS
*Exciting new era of touring car racing appeals to fans
*Fan engagement rising across social media channels
*Spectator attendance on the up at several races
*Significant growth in Eurosport broadcast time and audiences
*Digital coverage and reach increases by more than 100%
The new-for-2018 WTCR – FIA World Touring Car Cup presented by
OSCARO is proving to be a big success with a number of notable
achievements during the first five events of the season compared to the
FIA World Touring Car Championship in the same period last year.
Marketing research over the first half of the season conducted by
WTCR OSCARO promoter Eurosport Events reveals that considerable gains
have been made in areas including broadcasting, digital, media
relations, social media and spectator attendance at races.
Compared to the year-on-year figure from 2017, the total Eurosport
audience across the first five WTCR OSCARO events has risen by 22.8% with a reach of 124 million, while broadcast time has increased by 16.5%.
Live coverage, in addition to the Eurosport network, is available
in four continents through FOX Sports (Latin America), J SPORTS (Japan),
M4 Sport (Hungary), OSN (Middle East and North Africa), 2M (Morocco)
and QQ.LIVE.com (China), which boasts 20 million users.
Highlights packages are also distributed internationally with
DSPORT (India), FOX Sports (Asia), Garage TV (Spain), Motowizja
(Poland), NEO Sports (India), RTBF (Belgium), RTL 7 (The Netherlands),
StarTimes (Sub-Saharan Africa) with its 10 million users, TDM (Macau) and Velocity (North America).
The total programme distribution of WTCR OSCARO reaches 188 countries worldwide. An overall international media report is currently being carried out by the Nielsen Media group.
In total, 5939 articles* have been published online across the first five events in 2018, an 89% increase, with a reach of 3.06 billion representing a 166% increase. In addition, the attendance of national journalists at events has risen by 10%.
The figures are partly due to the participation of wildcards at WTCR
OSCARO races, such as DTM champion René Rast at WTCR Race of Germany and
Prince Bernhard van Oranje at WTCR Race of Netherlands. *Source:
WTCR OSCARO is proving a big hit among social media audiences with
more creative, exclusive and engaging content captivating fans. Since
the championship launch in March, the combined social media video views
has increased by 53.7% with 12 million views. The biggest social media engagement has been on Facebook with a growth of 110%.
Eurosport Events has put a focus on Instagram STORIES for the first time with 5.176.000 views so far in 2018.
617,000 spectators have attended WTCR OSCARO races so far this season including increases at Hungaroring (46,000), Nürburgring (215,000) and a new record at Zandvoort where 110,000 attended, the largest amount since the venue hosted the Dutch F1 Grand Prix in 1985.
François Ribeiro, Head of Eurosport Events, said: “Even though
WTCR OSCARO is in its infancy, it has already made a big impact around
the world with more viewers, users and fans than during the final year
of the FIA World Touring Car Championship. The figures reflect the
widespread appeal of WTCR OSCARO generated by packed grids, entertaining
racing from some of the best touring car drivers in the business.
Eurosport Events has been very active in promoting the series across all
media platforms. And with the Asia leg of the championship to come, we
look forward to widening the impact and achieving more return for our
WTCR OSCARO with WTCR Race of China-Ningbo from 28-30 September
followed one week later by WTCR Race of China-Wuhan, on the city’s
exciting street track from 5-7 October.
More on OSCARO: wtcr.oscaro.com